Top 10 Website Mistakes That Are Costing You Customers
Your website is often the first impression potential customers have of your business. But if it’s not built right, you could be driving them away without even realizing it. At Linear Web Solutions, we specialize in building high-performing, SEO-optimized websites that convert visitors into customers. Here are the top 10 common website mistakes that could be costing you money—and how to fix them.
1. Slow Loading Times
Website speed is a ranking factor in Google and a major reason visitors leave. A delay of even one second can reduce conversions by 7%. Use tools like Google PageSpeed Insights and make sure your hosting is fast and reliable.
Need help? Linear Web Solutions offers fully-optimized hosting with CDN support.
2. Not Mobile-Friendly
Over 60% of web traffic is from mobile devices. If your site doesn’t look good or function well on a smartphone, you’re losing customers. Use responsive design and test across devices.
3. No Clear Call-to-Action (CTA)
What do you want your visitors to do—call you? Fill out a form? Buy a product? If your site doesn’t clearly guide users, they’ll leave. Make your CTAs visible, direct, and action-oriented.
4. Outdated Design
Your website design reflects your brand. A dated or clunky design can make you look unprofessional. Modern web design builds trust and credibility, which are essential for converting visitors.
5. Missing or Weak SEO
If your site isn’t optimized for search engines, it won’t show up in Google. That means no traffic, no leads, no sales. Every page should include keywords, meta tags, and structured content.
Our SEO packages at Linear Web Solutions include full audits, on-page optimization, and keyword planning.
6. No SSL Certificate
If your site doesn’t have HTTPS, users will see a “Not Secure” warning. This kills trust instantly. SSL certificates are essential for both security and SEO.
7. Confusing Navigation
If users can’t find what they’re looking for in 3 clicks or less, they’ll bounce. Use clear menus, breadcrumbs, and an intuitive layout.
8. No Contact Info or Social Proof
People want to know who they’re buying from. If you don’t include contact information, reviews, or testimonials, you’re missing major conversion trust signals.
9. Unoptimized Images
Huge image files slow down your site. Use compressed images with proper alt tags for accessibility and SEO.
10. No Analytics or Tracking
You can’t fix what you can’t measure. Without Google Analytics or another tracking tool, you won’t know what’s working—or what’s broken.
