How to Read Your Website Analyzer Results and Improve Your SEO
Learn how to understand your website health score, identify SEO issues, and prioritize fixes using the free LWS Website Analyzer. Improve rankings, traffic, and user experience with actionable recommendations.
Founder, Linear Web Solutions
How to Read Your LWS Website Analyzer Results and Improve Your SEO
A website analyzer is one of the fastest ways to uncover SEO issues that may be preventing your website from ranking well in Google. The problem is that many business owners receive a report full of technical terms and aren't sure what the results actually mean.
The LWS Website Analyzer was built to make SEO audits easier by showing you exactly what is working, what needs attention, and what should be fixed first.
👉 Try it here:
https://linearwebsolutions.com/tools/website-analyzer
In this guide, we'll explain how to read your report and turn those recommendations into better rankings, more traffic, and more leads.
What Does the Website Analyzer Check?
The LWS Website Analyzer reviews critical SEO and technical factors that search engines use to evaluate your website, including:
- Title Tags
- Meta Descriptions
- H1 and H2 Headings
- Open Graph Tags
- Twitter Cards
- Canonical URLs
- Mobile Viewport Settings
- SSL Certificates (HTTPS)
- robots.txt
- sitemap.xml
- Structured Data
- Image Alt Text
Each of these elements helps search engines understand your content and determine whether it deserves to appear in search results.
Understanding Your Website Health Score
After the scan completes, you'll receive a Website Health Score.
80–100: Good
Your website follows most SEO best practices.
At this stage, focus on:
- Publishing new content
- Building backlinks
- Improving local SEO
- Generating reviews
- Creating service area pages
Technical SEO likely isn't your biggest obstacle.
60–79: Needs Work
Your website has multiple issues that should be addressed.
Common examples include:
- Missing meta descriptions
- Weak title tags
- Missing image alt text
- Poor heading structure
- Missing schema markup
Fixing these problems often leads to measurable ranking improvements.
0–59: Poor
Your website has major SEO or technical problems.
Common causes include:
- Missing H1 tags
- No SSL certificate
- Missing sitemap
- Missing robots.txt
- No structured data
- Broken metadata
These issues can make it difficult for Google to properly crawl and understand your website.
How to Prioritize Your Fixes
Not every warning is equally important.
Start with issues that directly impact crawling, indexing, and rankings.
1. HTTPS and SSL Issues
If your website isn't secured with HTTPS:
- Visitors may see security warnings
- Trust decreases
- Google may rank competitors above you
Modern websites should always use SSL certificates.
What To Do
- Install an SSL certificate
- Redirect HTTP traffic to HTTPS
- Update internal links
2. Sitemap Issues
Your sitemap helps Google discover pages on your website.
Without one:
- New content may take longer to index
- Important pages could be missed
What To Do
Visit:
yourdomain.com/sitemap.xmlIf it doesn't exist, generate one through your CMS or SEO plugin.
3. robots.txt Problems
robots.txt tells search engines which areas of your website they can crawl.
A misconfigured file can accidentally block search engines from important pages.
What To Do
Visit:
yourdomain.com/robots.txtVerify you're not blocking content you want indexed.
4. Missing H1 Tags
Your H1 tag is one of the strongest on-page SEO signals.
Google uses it to understand what the page is about.
Bad Example
No H1 TagBetter Example
<h1>Roseburg Web Design Services</h1>Every page should generally have one clear H1.
5. Weak Title Tags
Title tags appear as the clickable blue headline in Google search results.
Poor Example
HomeBetter Example
Roseburg Web Design & Local SEO Services | Linear Web SolutionsA good title:
- Includes your primary keyword
- Is 50–60 characters long
- Clearly describes the page
6. Missing Meta Descriptions
Meta descriptions influence whether people click your search result.
Poor Example
No description provided.Better Example
Custom websites and local SEO services helping Southern Oregon businesses generate more leads online.Good descriptions improve click-through rates and user engagement.
7. Missing Structured Data
Structured data helps Google better understand your content.
Benefits include:
- FAQ results
- Star ratings
- Product information
- Local business listings
Adding schema markup can increase visibility and clicks without improving rankings directly.
8. Open Graph Issues
Open Graph tags control how your website appears when shared on:
- Discord
- Slack
Without proper Open Graph tags, links often display incorrect images or missing descriptions.
9. Missing Twitter Cards
Twitter Cards provide enhanced previews when links are shared on X (formerly Twitter).
Proper implementation improves engagement and click-through rates.
10. Missing Image Alt Text
Alt text helps:
- Search engines understand images
- Accessibility for screen readers
- Image search visibility
Every important image should include descriptive alt text.
Example
alt="Custom website design for a Roseburg Oregon business"Common Problems Found on Small Business Websites
After reviewing thousands of websites, these are the issues we see most often:
- Missing meta descriptions
- Multiple H1 tags
- No structured data
- Missing alt text
- Missing sitemap.xml
- Poor title tags
- Weak local SEO optimization
The good news is that most of these problems can be fixed quickly.
Recommended Fix Order
For the fastest SEO gains, fix issues in this order:
- HTTPS / SSL
- robots.txt
- sitemap.xml
- H1 tags
- Title tags
- Meta descriptions
- Structured data
- Open Graph tags
- Twitter Cards
- Image alt text
This prioritization addresses the factors most likely to impact rankings first.
Run a Free Website Analysis Today
The LWS Website Analyzer helps business owners identify technical SEO issues, improve search visibility, and understand exactly what is holding their website back.
Whether you're a local contractor, restaurant, church, nonprofit, or e-commerce business, understanding your website health score is the first step toward improving your online presence.
Analyze your website for free today:
👉 https://linearwebsolutions.com/tools/website-analyzer
Need help fixing the issues found in your report?
👉 https://linearwebsolutions.com/contact
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