How to Read Your LWS Website Analyzer Results and Improve Your SEO

A website analyzer is one of the fastest ways to uncover SEO issues that may be preventing your website from ranking well in Google. The problem is that many business owners receive a report full of technical terms and aren't sure what the results actually mean.

The LWS Website Analyzer was built to make SEO audits easier by showing you exactly what is working, what needs attention, and what should be fixed first.

👉 Try it here:

https://linearwebsolutions.com/tools/website-analyzer

In this guide, we'll explain how to read your report and turn those recommendations into better rankings, more traffic, and more leads.

---

What Does the Website Analyzer Check?

The LWS Website Analyzer reviews critical SEO and technical factors that search engines use to evaluate your website, including:

• Title Tags
• Meta Descriptions
• H1 and H2 Headings
• Open Graph Tags
• Twitter Cards
• Canonical URLs
• Mobile Viewport Settings
• SSL Certificates (HTTPS)
• robots.txt
• sitemap.xml
• Structured Data
• Image Alt Text

Each of these elements helps search engines understand your content and determine whether it deserves to appear in search results.

---

Understanding Your Website Health Score

After the scan completes, you'll receive a Website Health Score.

80–100: Good

Your website follows most SEO best practices.

At this stage, focus on:

• Publishing new content
• Building backlinks
• Improving local SEO
• Generating reviews
• Creating service area pages

Technical SEO likely isn't your biggest obstacle.

60–79: Needs Work

Your website has multiple issues that should be addressed.

Common examples include:

• Missing meta descriptions
• Weak title tags
• Missing image alt text
• Poor heading structure
• Missing schema markup

Fixing these problems often leads to measurable ranking improvements.

0–59: Poor

Your website has major SEO or technical problems.

Common causes include:

• Missing H1 tags
• No SSL certificate
• Missing sitemap
• Missing robots.txt
• No structured data
• Broken metadata

These issues can make it difficult for Google to properly crawl and understand your website.

---

How to Prioritize Your Fixes

Not every warning is equally important.

Start with issues that directly impact crawling, indexing, and rankings.

---

1. HTTPS and SSL Issues

If your website isn't secured with HTTPS:

• Visitors may see security warnings
• Trust decreases
• Google may rank competitors above you

Modern websites should always use SSL certificates.

What To Do

• Install an SSL certificate
• Redirect HTTP traffic to HTTPS
• Update internal links

---

2. Sitemap Issues

Your sitemap helps Google discover pages on your website.

Without one:

• New content may take longer to index
• Important pages could be missed

What To Do

Visit:

yourdomain.com/sitemap.xml

If it doesn't exist, generate one through your CMS or SEO plugin.

---

3. robots.txt Problems

robots.txt tells search engines which areas of your website they can crawl.

A misconfigured file can accidentally block search engines from important pages.

What To Do

Visit:

yourdomain.com/robots.txt

Verify you're not blocking content you want indexed.

---

4. Missing H1 Tags

Your H1 tag is one of the strongest on-page SEO signals.

Google uses it to understand what the page is about.

Bad Example

No H1 Tag

Better Example

<h1>Roseburg Web Design Services</h1>

Every page should generally have one clear H1.

---

5. Weak Title Tags

Title tags appear as the clickable blue headline in Google search results.

Poor Example

Home

Better Example

Roseburg Web Design & Local SEO Services | Linear Web Solutions

A good title:

• Includes your primary keyword
• Is 50–60 characters long
• Clearly describes the page

---

6. Missing Meta Descriptions

Meta descriptions influence whether people click your search result.

Poor Example

No description provided.

Better Example

Custom websites and local SEO services helping Southern Oregon businesses generate more leads online.

Good descriptions improve click-through rates and user engagement.

---

7. Missing Structured Data

Structured data helps Google better understand your content.

Benefits include:

• FAQ results
• Star ratings
• Product information
• Local business listings

Adding schema markup can increase visibility and clicks without improving rankings directly.

---

8. Open Graph Issues

Open Graph tags control how your website appears when shared on:

• Facebook
• LinkedIn
• Discord
• Slack

Without proper Open Graph tags, links often display incorrect images or missing descriptions.

---

9. Missing Twitter Cards

Twitter Cards provide enhanced previews when links are shared on X (formerly Twitter).

Proper implementation improves engagement and click-through rates.

---

10. Missing Image Alt Text

Alt text helps:

• Search engines understand images
• Accessibility for screen readers
• Image search visibility

Every important image should include descriptive alt text.

Example

alt="Custom website design for a Roseburg Oregon business"

---

Common Problems Found on Small Business Websites

After reviewing thousands of websites, these are the issues we see most often:

• Missing meta descriptions
• Multiple H1 tags
• No structured data
• Missing alt text
• Missing sitemap.xml
• Poor title tags
• Weak local SEO optimization

The good news is that most of these problems can be fixed quickly.

---

Recommended Fix Order

For the fastest SEO gains, fix issues in this order:

1. HTTPS / SSL
2. robots.txt
3. sitemap.xml
4. H1 tags
5. Title tags
6. Meta descriptions
7. Structured data
8. Open Graph tags
9. Twitter Cards
10. Image alt text

This prioritization addresses the factors most likely to impact rankings first.

---

Run a Free Website Analysis Today

The LWS Website Analyzer helps business owners identify technical SEO issues, improve search visibility, and understand exactly what is holding their website back.

Whether you're a local contractor, restaurant, church, nonprofit, or e-commerce business, understanding your website health score is the first step toward improving your online presence.

Analyze your website for free today:

👉 https://linearwebsolutions.com/tools/website-analyzer

Need help fixing the issues found in your report?

👉 https://linearwebsolutions.com/contact