Free SEO Audit — Full On-Page SEO Report

An SEO audit is a comprehensive evaluation of a website's ability to rank in search engines. It examines on-page factors (title tags, headings, content), technical factors (HTTPS, sitemap, structured data), and off-page factors (backlinks). Our free tool focuses on on-page and technical SEO — the elements you can directly control and fix.

For most small businesses, running an SEO audit monthly is sufficient. Run one immediately after any significant website changes: redesigns, new page creation, CMS migrations, or plugin/theme updates. These changes can inadvertently break SEO elements. Regular audits help you catch problems before they cost you rankings.

Critical issues are problems that directly prevent your page from ranking well or being indexed — like missing H1 tags, no page title, or a noindex directive. Warnings are suboptimal configurations that reduce your ranking potential — like a meta description that's too short or missing Open Graph tags. Fix critical issues first, then work through warnings.

Fixing the issues identified in an SEO audit can absolutely improve rankings, especially if your site has critical problems. For a site with no title tags, adding them can produce ranking improvements within days of Google re-crawling your pages. For sites without major technical issues, SEO improvements are more gradual and depend on content quality and backlinks.

Google typically displays 50–60 characters of a title tag in search results. Titles shorter than 30 characters miss keyword opportunities. Titles longer than 70 characters get cut off with '...' in search results, which reduces click-through rates. The optimal title is 50–60 characters, includes your primary keyword near the beginning, and is compelling to click.

A meta description is the snippet of text shown below your page title in search results. It doesn't directly affect rankings but heavily influences click-through rate. Keep it between 120–155 characters, include your primary keyword naturally, and end with a call to action when possible. Avoid duplicating the same meta description across multiple pages.

Using more than one H1 tag on a page sends mixed signals to search engines about your page's primary topic. This often happens when a theme or template adds an H1 for your site name or logo alongside the page's actual H1. Consolidate to a single, keyword-rich H1 that clearly describes your page's primary topic.

Open Graph (OG) tags are metadata that control how your page appears when shared on social media platforms — Facebook, LinkedIn, Pinterest, and others. Without them, social shares use whatever text and images the platform can find, often resulting in unattractive, low-quality link previews that get fewer clicks. Add og:title, og:description, and og:image to every page.

A canonical tag tells search engines which URL is the primary version of a page when the same content is accessible through multiple URLs. For example, example.com, www.example.com, and example.com?ref=email might all show the same page — the canonical tag consolidates all ranking signals onto one URL to avoid duplicate content penalties.

Structured data (schema markup) helps Google understand your content and can enable rich results in search — FAQ dropdowns, star ratings, product prices, event details, and more. These rich results occupy more space in search results and have significantly higher click-through rates than standard listings. For local businesses, LocalBusiness schema is essential for Google Maps integration.

Yes. The robots.txt file tells search engine crawlers which parts of your site they should and shouldn't crawl. A missing robots.txt means Google has no guidance — it will crawl everything, potentially wasting crawl budget on pages you don't want indexed. An incorrectly configured robots.txt can accidentally block Google from crawling your entire site.

A sitemap.xml is an XML file that lists all the pages on your website that you want search engines to find and index. It's especially important for new sites, sites with complex navigation, or sites with pages that aren't easily discoverable through internal links. Submit your sitemap to Google Search Console to speed up indexing.