Free Keyword Analyzer — Keyword Research Tool

A keyword analyzer extracts and evaluates the keywords present on a webpage. Our tool reads your page's title, meta description, headings, and body content, then identifies which words appear most frequently (after filtering out common stop words like 'the', 'and', 'is'). This shows you what topics your page is actually optimized for — which may differ from what you intend.

Keyword density is the percentage of times a word appears on your page relative to the total word count. For example, if a page has 500 words and a keyword appears 10 times, the density is 2%. There's no perfect density — it depends on the keyword and page length. Very high density (5%+) may be seen as keyword stuffing. Generally, 1–3% is a healthy range for primary keywords.

Search intent is the primary goal of a user's search query. Our analyzer classifies keywords into four intent categories: Informational (researching a topic), Commercial (comparing options), Transactional (ready to buy or hire), and Navigational (looking for a specific site). Understanding intent helps you align your content with what users actually want, which is a key Google ranking factor.

Local businesses should target geo-modified keywords that include their city or service area. For example: 'plumber Medford Oregon', 'HVAC repair Roseburg', 'best dentist Grants Pass'. These have lower competition than generic terms and higher conversion rates because the searcher is specifically looking for local services. Long-tail keywords (3+ words) are often the fastest path to rankings for small businesses.

Search engines analyze keywords throughout your page to understand its topic and relevance. Keywords in your title tag carry the most weight, followed by H1 headings, H2 headings, early body content, alt text, and URL. Google has become sophisticated at understanding semantic relationships between words, so related terms and natural language matter just as much as exact matches.

Primary keywords are the main topics your page is targeting — typically appearing most frequently and in your title, H1, and meta description. Secondary keywords are supporting terms that add context and help Google understand the page's full scope. Targeting both primary and secondary keywords in your content makes pages more likely to rank for a wider range of related searches.

Our analyzer identifies keyword opportunities as words that appear frequently in your body content but are missing from your title tag or meta description. If Google sees a keyword used many times on your page, it likely considers that keyword relevant to the page — but if it's not in your title or description, you may not be ranking as well as you could for that term.

Modern SEO doesn't require exact keyword matching. Google uses natural language processing to understand meaning and intent, so writing naturally while including your target keywords contextually is better than forcing exact matches unnaturally. That said, including your primary keyword in your title tag (ideally near the start) and H1 is still an important practice.

Most well-optimized pages effectively target one primary keyword and 3–5 closely related secondary keywords. Trying to target too many unrelated keywords on a single page dilutes focus and confuses both users and search engines. If you have many target keywords, create separate dedicated pages for each topic cluster.

A keyword gap is when your competitor ranks for keywords that your pages don't target. Our Competitor Gap Analyzer tool identifies these gaps by comparing the keyword profiles of your site and a competitor's site, showing you exactly which terms they're using that you aren't.

Navigational intent means the user is searching for a specific website or brand — for example, 'Linear Web Solutions website' or 'Facebook login'. These keywords are usually brand-specific and drive direct traffic. If your pages rank for your brand's navigational queries, that's a good sign. However, these keywords won't help you attract new customers who don't already know you.

Revisit your keyword strategy quarterly, and any time you notice a significant traffic change. Search trends evolve, competitors enter and exit markets, and Google updates algorithms. Running a keyword analysis on your key pages quarterly helps you spot drift — where your page starts ranking for unintended terms — and optimize accordingly.