The Roastomatic 3000 🔥

A website roast is an honest, no-fluff analysis of a business website. Unlike a standard audit, a roast tells you exactly what's hurting the business in plain language — without sugarcoating. Our tool analyzes six dimensions: SEO, technical health, conversion rate optimization, local SEO, mobile experience, and accessibility. The result is a plain-language report plus ready-to-use social media content.

Your website receives scores in six categories: SEO (22%), Conversion (25%), Local SEO (20%), Technical (18%), Mobile (10%), and Accessibility (5%). These are weighted by their impact on local business performance. The overall score determines your roast level: Mild (75+), Medium (55–74), Spicy (35–54), or Extra Crispy (under 35). Low conversion and local SEO scores are weighted highest because they most directly affect customer acquisition for local businesses.

The conversion score evaluates how effectively the website turns visitors into customers. It checks for visible phone numbers and click-to-call links (critical for mobile visitors), clear calls to action in link text, contact forms, trust signals like licenses and guarantees, and social proof like testimonials. A website with a high traffic rank but a low conversion score is actively losing customers.

The local SEO score checks factors that affect how well a business appears in local Google searches and Google Maps. It looks for a visible phone number, physical address or location language, LocalBusiness structured data (schema markup), service area language ('serving X and surrounding areas'), Google Maps links, and city targeting in content. Missing LocalBusiness schema is the most common local SEO issue we find.

Your roast level summarizes the overall severity of issues found. Mild (75+) means the site has a solid foundation with minor improvements available. Medium (55–74) means there are real issues limiting performance — things customers notice. Spicy (35–54) means significant problems are actively costing customers. Extra Crispy (under 35) means the site needs major work and is likely losing leads every single day.

The Website Roast tool was designed partly as a content creation engine. After analyzing a local competitor's or client's website, you can use the generated Facebook, Instagram, and LinkedIn posts to share the roast results on social media. These posts are written to be genuinely useful and educational while positioning you as a local digital marketing authority. Each platform has its own format tailored to how content performs on that network.

The graphic text section provides copy specifically formatted for use in image-based social media posts — designed for Canva graphics, Instagram story slides, or Facebook image posts. It includes a bold headline, a subheadline, the top 3 issues found, 2 quick wins, and the roast rating. This content is designed to work as overlay text on top of a screenshot of the analyzed website.

Absolutely — and many business owners find it more useful than any other free tool. Seeing your own site through the lens of a roast, scored across conversion, local SEO, and mobile experience, often surfaces blind spots that have been affecting performance for years. The 'Quick Wins' section gives you a prioritized list of fixes, and you can request a free consultation to get a personalized action plan.

The tool performs real HTTP requests to fetch and analyze your website's HTML source. All scores are based on what Google's crawler would see. Screenshots are rendered via a third-party screenshot service. The analysis is automated and focuses on technical and structural signals — it does not evaluate content quality, image design, or page speed performance, which require additional tools. Results are typically accurate for any publicly accessible website.