How Much Does a Website Redesign Cost?
If your current website is outdated, slow, or not generating leads, a redesign may be the right move. Here's what it costs and when it's worth it.
Founder, Linear Web Solutions
At some point, most business websites need more than a few tweaks — they need a complete rethink. Whether your current site is outdated, slow, hard to update, or simply not generating leads, a redesign is a significant decision. Understanding the cost and what drives it helps you plan and evaluate proposals intelligently.
What a Website Redesign Typically Costs
For a local service business, a professional website redesign in 2025 typically falls into these ranges:
Template-based redesign ($1,500–$3,500): A new design built on a premium theme or framework, replacing your current look while keeping the content structure similar. Good for businesses whose current site is visually dated but functionally sound.
Full redesign with new content strategy ($3,500–$7,000): Rebuilds the site architecture, rewrites key pages for SEO and conversion, updates the visual design, and addresses technical performance. The right choice for a site that isn't generating leads or ranking well.
Custom redesign ($7,000–$15,000+): Original design from scratch, advanced functionality, custom integrations, or complex content requirements. Appropriate for businesses with specific needs that off-the-shelf themes can't meet.
What Drives the Cost Up
Content rewriting: If your existing content is poorly structured for SEO or simply too dated to use, new copy adds significantly to the scope. Well-written, locally-optimized content is one of the highest-ROI investments in a redesign.
Technical migrations: Moving from one platform to another (e.g., Wix to WordPress, or old WordPress to a new stack) requires careful 301 redirect planning to preserve your existing SEO value. Doing this wrong can cause significant ranking drops.
Photography: Professional photos of your team, work, and premises are powerful trust signals that elevate any design. Budget $300–$1,000 for a local photographer if your current photography is outdated or absent.
The number of service pages: A plumbing company that wants individual pages for each service in each city it serves has significantly more content scope than a simple 5-page brochure site.
Is a Redesign Worth It?
If your current website was built more than 4–5 years ago, is not mobile-friendly, loads slowly, or isn't generating calls — yes, a redesign almost certainly has a positive ROI. A professionally redesigned website that generates just two or three additional customers per month pays for itself within a few months for most service businesses.
Ready to Rebuild Something That Works?
Contact Linear Web Solutions for a free assessment of your current website and a clear proposal for what a redesign would cost and deliver.
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Frequently Asked Questions
Will a redesign hurt my existing Google rankings?
Done properly, no. This requires careful planning of 301 redirects, preservation of existing page URLs where possible, and technical SEO validation after launch. Done carelessly, a redesign can cause significant ranking drops.
How long does a website redesign take?
A typical 5–10 page small business redesign takes 4–8 weeks from kickoff to launch. More complex projects take longer.
Should I update my current site or start fresh?
Update if the foundation is solid (good CMS, clean code, decent content structure) and the issues are primarily visual or content-related. Start fresh if the current site is built on a poor foundation, is extremely slow, or is on a platform you want to leave.
Can I redesign just part of my site?
Yes. Sometimes the highest-priority improvement is a new homepage and service pages, leaving less critical pages for a later phase. Phased approaches can spread the cost while targeting the pages that matter most for leads.
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Linear Web Solutions builds high-performance websites and handles local SEO for small businesses across Southern Oregon. Tell us about your business — we'll tell you exactly what it would take to rank.