How a Grants Pass HVAC Contractor Added $8,400/Month in Organic Leads
An HVAC contractor spending $1,800/month on Google Ads with mediocre returns switched to local SEO — and grew their monthly organic lead value to $8,400 while cutting paid ad dependency by 70%.
Monthly Organic Lead Value
From near-zero organic leads
Local Keyword Rankings
#1 ranking for 12 target keywords
Paid Ad Dependency
Organic replaced most paid spend
The Problem
They were spending $1,800/month on Google Ads and getting inconsistent results — some months good, most months mediocre. Their website had no service-specific pages, just a homepage and a contact form. When homeowners in Josephine County searched 'AC repair Grants Pass' or 'furnace installation Grants Pass,' they were invisible organically. All traffic was paid, which meant the moment they paused ads, leads dried up completely.
The Solution
We built out a full local SEO architecture: separate service pages for AC installation, AC repair, furnace installation, furnace repair, heat pump installation, and duct cleaning — each with dedicated targeting for Grants Pass, Medford, and surrounding Josephine County cities. We optimized their Google Business Profile with service areas, photos, and review generation. We ran a content strategy targeting seasonal HVAC searches and built local citations across the key directories.
Keywords Targeted
Services Used
Want results like theirs?
We work with Southern Oregon businesses in every industry. Get a free consultation and we'll tell you exactly what it would take.
Get a Free Consultation