Most businesses use their Google Business Profile as a static listing — set it up, verify it, and leave it. The businesses that use it as a dynamic marketing channel, including posting offers and promotions, consistently see higher engagement and more profile-driven calls. Offer posts are one of the most underused features on the platform.
What Are Offer Posts?
Offer posts are a specific type of Google Business Profile post designed for promotions. They appear in your listing in search results and on Maps with a special "Offer" label that makes them stand out. Each offer post can include:
- A title (e.g., "Summer Special — 10% Off First Service")
- A start and end date
- A coupon code (optional)
- A description of the offer
- Terms and conditions
- A link to claim or learn more
Offer posts stay visible for their duration and help your profile look active and customer-friendly.
How to Create an Offer Post
- Log in to business.google.com and select your profile
- Click "Add update" or "Create post"
- Select the "Offer" post type
- Add your title, start/end dates, and offer details
- Upload a photo (strongly recommended — posts with images get more engagement)
- Add a call-to-action button if desired (e.g., "Learn more," "Sign up," "Get offer")
- Publish
The offer will appear in your listing immediately and remain visible until the end date.
Offer Ideas That Work for Local Businesses
Service businesses:
- First-time customer discount (10–15% off)
- Referral reward for existing customers
- Seasonal promotions (spring cleaning, winterization, etc.)
- Bundle deals combining multiple services
Retail businesses:
- Seasonal sales tied to real dates
- Local pickup promotions
- Customer appreciation events
Professional services:
- Free initial consultation
- Limited-time introductory packages
The most effective offers are time-limited, specific in value, and relevant to the current season or need.
Pairing Offers With Your Website
Each offer post can include a link — use it to drive traffic to a matching landing page on your website. A page that mirrors the offer and provides more detail will convert more of those clicks into actual inquiries. A professionally built website with landing pages designed for conversion can dramatically amplify the impact of your GBP offers.
Use Your Profile as a Marketing Channel
Contact Linear Web Solutions — we'll build a Google Business Profile posting strategy that keeps your listing active, engaging, and consistently driving calls.
