HVAC websites that book the call.

Yes — the code, the content, the domain, and the analytics. Leave anytime and take everything with you. That's the whole point: most HVAC marketing agencies build on platforms you can't export, so the site goes dark the day you stop paying. Ours is an asset you keep.

No. Projects are quoted fixed-price before work begins, the HVAC starter build is a flat $1,000 with $25/month hosting, and ongoing SEO work is optional and month to month. No 12-month marketing contracts — each month has to earn the next one.

Yes. Online booking links, lead forms, and call tracking integrate with whatever runs your shop — ServiceTitan, Housecall Pro, Jobber, or a plain shared inbox. The website feeds your existing dispatch workflow; you don't change tools for us.

Run the free 60-second grade on it first. Sometimes it's three fixable problems — no service pages, no schema, a profile that contradicts the site. Sometimes the platform itself is the ceiling. Either way you'll know before spending anything, and we'll tell you honestly if a fix beats a rebuild.

Industry-wide, professionally built HVAC sites run roughly $1,500–$5,000 for a solid local build and $5,000–$20,000+ for large custom projects. Ours are quoted fixed-price before work starts, and our starter build for HVAC companies is a flat $1,000 with $25/month hosting for businesses that need a professional site now. Beware of two extremes: $300 template flips that can't rank, and $30k retainers selling reports instead of results.

A focused local site: 3–6 weeks including content. The variable is rarely design — it's gathering the real material (photos, licenses, service details, review access) that makes the site convert. Sites built without that material launch faster and perform worse.

For city-plus-service searches in a market like Roseburg or Sutherlin: typically 3–6 months to meaningful movement. Competitive metros like Eugene or Medford take longer and require review velocity and citations alongside the site. Anyone promising first-page rankings in two weeks is selling something other than SEO.

If you want to rank for that service, yes. Google matches specific queries to specific pages. 'Furnace repair' and 'mini split installation' are different searches by different customers in different moods — one combined page is a weak answer to both.

For every town you genuinely service, yes — written individually, not cloned. Ten unique city pages will outperform fifty duplicates every time; Google's duplicate detection quietly ignores clones (we've measured this on our own projects).

SEER2 is the federal efficiency standard for cooling equipment that replaced SEER in 2023, measured under more realistic test conditions. Replacement shoppers encounter it on every quote, so your installation pages should explain it in plain language — pages that decode jargon earn both rankings and trust.

Yes — the industry's transition to lower-GWP refrigerants like R-454B and R-32 (driven by the EPA under the AIM Act) generates real homeowner questions: 'can my R-410A system be recharged?', 'will parts stay available?'. Answering those on your site captures research traffic and positions you as the company that explains instead of upsells.

They're inseparable. Reviews largely decide who gets the call; the website decides whether Google shows you at all and whether the customer follows through. A great profile with a broken website leaks calls; a great website with 4 reviews never gets seen. Build both — the site should actively display and generate reviews.

Service, area, availability: 'Heating & cooling repair and installation in [your area] — same-day service, financing available.' The visitor should know they're in the right place before they scroll. Slogans can come later on the page, if at all.

Show pricing philosophy, not a rate card: diagnostic/trip fee, how estimates work, financing availability, and 'written quote before any work.' That answers the fear ('will I get surprised?') without publishing numbers that vary by job.

Prominently. A membership page ('$X/year: two tune-ups, priority scheduling, repair discount') builds recurring revenue, captures 'tune up' searches, and gives every service visitor a next step besides goodbye.

Your trucks, your techs (faces), real installs including before/after, and the shop if you have one. One honest photo of a technician your customer will actually meet outperforms any stock image ever taken.

It can be, in careful hands — but most WordPress HVAC sites drown in themes and plugins that destroy speed. We build custom-coded sites (React/Next.js) because performance and structure are the ranking levers, and because you shouldn't need a plugin subscription to have a fast website. What matters is measurable: sub-2-second loads, passing Core Web Vitals, clean schema — however it's built.

It's structured data — a machine-readable block declaring your business name, service area, hours, phone, and services. Google uses it to trust and display your information; AI assistants use it to verify you exist. Almost no local HVAC competitor has it done correctly, which makes it cheap advantage.

Be verifiable: consistent NAP everywhere, structured data, plain-language pages that state what you do and where, real reviews, and no robots.txt blocks on AI crawlers. AI assistants recommend businesses they can confirm from multiple sources — the same fundamentals as local SEO, applied more literally.

Same site, separate section. Commercial buyers (property managers, facilities) search and decide differently — response SLAs, service contracts, rooftop units, refrigeration. A dedicated commercial page speaks their language without diluting your residential pages.

Urgency and seasonality. A dentist's site can nurture; an HVAC site must convert a panicking homeowner in 30 seconds at 9pm, then flip to educating a methodical replacement-shopper the next morning. The design, content, and structure all serve those two very different visitors — general-purpose sites serve neither.

Commonly: a clogged filter, a refrigerant leak, a frozen evaporator coil, or a failing capacitor or compressor. Your website should answer symptom questions like this honestly — including the safe DIY checks (filter, breaker, thermostat) — because the company that explains the problem is the company that gets called to fix it.

Once a year each — cooling in spring, heating in fall — per essentially every manufacturer (and many warranties quietly require documented maintenance). This is exactly the FAQ that belongs on a maintenance-plan page, where the answer naturally introduces the membership.

Typical ranges: furnaces 15–20 years, central AC 12–17, heat pumps 10–15 (they run year-round). Systems past those ranges facing a major repair are usually replacement conversations — content explaining that math honestly builds the trust that wins the install.

Increasingly, yes — modern cold-climate heat pumps handle Western Oregon winters comfortably, and state and federal incentives can meaningfully reduce cost. It's the highest-research-volume question in the industry right now; a thorough, local answer on your site attracts exactly the high-ticket customers you want.

The honest answer: it requires a load calculation (Manual J), not a rule of thumb — oversized systems short-cycle and undersized ones never keep up. Publishing that honest answer positions your company against every competitor quoting by square footage over the phone.

Heating and cooling account for roughly half of a typical home's energy use per the U.S. Department of Energy — so an aging, leaky, or mis-sized system shows up directly on the bill. Efficiency-question content (SEER2, duct sealing, smart thermostats) captures these searches at the top of the funnel.

No heat in freezing weather, no cooling during extreme heat, burning smells, suspected gas or CO — those are emergencies. Websites that define this, state after-hours availability, and explain the fee policy convert the 2am searcher; vagueness sends them to the next result.

A useful rule your site can teach: if the repair costs more than a third of replacement and the system is past two-thirds of its lifespan, replacement usually wins — especially factoring efficiency gains. Companies that publish honest decision guidance are the ones invited to quote.

Generally yes — Energy Star-certified smart thermostats save meaningful heating/cooling energy for most households through scheduling and setback automation. It's a perfect small-commitment service page: low ticket, high trust-building, natural entry into maintenance relationships.

In Oregon: filtration sized for wildfire-smoke summers (MERV-13 where systems allow), duct sealing, and humidity control. IAQ has real search demand and real skepticism — content that separates what works from gadget-ware earns both rankings and credibility.

Different equipment tiers, different sizing rigor, included vs excluded scope (electrical, permits, duct modifications), and different warranty terms. A page explaining how to compare quotes apples-to-apples serves customers and quietly favors the thorough company publishing it.

License and insurance (CCB number in Oregon), who exactly performs the work, written estimates, workmanship warranty, and real local reviews. Publishing this list on your own site — and answering it — is the definition of confident marketing.